So when the inevitable result happens—people fall on their asses—the result is both obvious and comical. These folks know they’re threatening themselves with injuries in an effort to walk on milk crates, but they want some of that viral gold at the same time. Might as well make it easy.
In a way, I was aiming for a similar sort of viral gold by trying to launch a website around this domain name.But I was starting to wonder if I would ever launch it, with all the other things I was working on. I was getting fussy with the design, because that’s what I do.
But the thing that finally set me into motion was seeing something happening in the real world involving milk crates gave me the desire to finish it up. Now, to be clear—I have no idea if this domain I bought is even going to work.
I’m just glad I had a motivator to finally get something, anything online. Perfect is the enemy of good, and just like those stacks of milk crates going viral on TikTok, nobody’s thinking about perfection when it comes to walking on milk crates.