Sample comment: “If your business model is based on stealing of your users data and then selling it to be used against them then you deserve to be hurt. You should go out of business.”
This mindset is all thanks to the way Apple framed this issue.
The recent news that Apple will be offering a feature called “Mail Privacy Protection
” for paid customers of its iCloud service has been a big point of discussion in the newsletter space over the past couple of days, and in my view reflects some really poorly thought out issues around the sector.
For one thing, Apple’s framing of this feature make it seem like our analytics are going to be used against our readers. And that’s really unfortunate, because it tarnishes relationships that we actually really care about.
Here is some framing that I would like to try instead: In publishing, performance matters, and being able to explain that performance and properly contextualize it helps us do a lot of things. It lets us build better content and tell better stories. We know what works, what doesn’t. We can figure out what a hit might look like—or a failure. Realistically, as a reader, this is something that we want publishers to offer, feedback cycles that can help us figure out how to better reach our audience—after all, if they stop doing something you like, you no longer benefit from it.
It helps us build relationships that better our businesses, which make running a product like a newsletter or a podcast sustainable and informative.