But DairyCrates.com saw a sudden rise in interest last week as a couple of folks (particularly Rusty from Today in Tabs
, whose newsletter you should read
) tweeted about it. It then appeared in Internet Brunch
, a newsletter published by the advertising agency Big Spaceship, which brought the site hundreds of visitors, which is hundreds more than what Google was doing on its own.
Then on Sunday morning, my Google Analytics was going haywire and I was wondering what was going on. Wait, 100 simultaneous users on DairyCrates.com?! No way.
Yes way. It turned out that Morning Brew linked it in their Sunday newsletter
, introducing thousands of people to my wacky experiment to see if a domain name with a good article could rise up in search engine interest. To me, I found it to be the funniest thing in the world, because Dairy Crates was actually an attempt to find a second life for some of my content outside of newsletters. Nothing wrong with newsletters, of course—I write two of them—but it was an attempt to keep an open mind on the potential for my content to survive outside of its primary domain.
And here Morning Brew is, sucking it back into the world of newsletters, drawing significantly more traffic to the website in a single day than it had received in the three months it had just been sitting around on the web, waiting for someone to notice it. The Brew has more than 3 million subscribers
, so even a modest little link at the bottom of a single issue, on a Sunday, was enough to have a significant impact on this tiny little site.