There are simply things that we were once unwilling to buy on the internet, from home decor to items of clothing, that have somehow managed to become reasonable purchases in the age of COVID-19. And consumers, trying to minimize their travel outside, became more picky about what was a worthy thing to purchase at a physical retail store.
The chains that really thrived during the pandemic put in the hard work around trying to adapt to these people before they had a chance to go elsewhere—and now they’re thriving.
Businesses that met their maker before the pandemic, such as Radio Shack
, often found their offerings commoditized by online shopping, as the product lines they sold became increasingly irrelevant to either hardcore techies or the average consumer. The pandemic, good or bad, shined a harsh light on lines of business like these, which had lost relevance in the market but still maintained a presence, somehow.