It took a couple of months to figure out what my next project would be, but when I did, I announced it … and found I got a grand total of three likes on Twitter
. Even though I had a track record and a big audience on another social network!
But my secret was that I knew how to follow something through and to see where it took me. And I knew the mistakes about my prior project, how it created additional stress in my life because there was no off button. I was forced to structure it more actively.
Now, my new project
had dedicated time to it, and a rhythm to it. And the thing that ultimately built out its audience was that it had a consistent track record, which I was able to lean back on.
The hardest thing about writing is building a rhythm. Once you have it, that rhythm proves incredibly easy to maintain.
It’s been interesting doing newsletters as long and consistently as I have, because a lot more people are getting started in this field, and many of them are finding voice for the things that they’re excited about—that they hope others are as well.
As a result of running my Facebook group Newsletter Nerds
, I see a lot of these folks going at it for the first time.
They are likely now running into the hard part—building the rhythm. This is the point where they must power through as they build their new thing. There will be a lot of resistance—be it social media, hobbies, or other things. But if you’re passionate about creating, this early point where you muddle through, if you work past it, everything will click.
And that’s how you start to build your audience.
— Ernie @ MidRange
Time limit given ⏲: 15 minutes
Time on clock ⏲: 2 minutes, 38 seconds