It made me think about the way that other famously sticky jingles were produced, admittedly.
A few years ago, Kars4Kids, a nonprofit that focuses on funding children’s programs by taking old cars and selling them off for parts, drew attention for a similarly brutal jingle, to the point where it became a meme.
But in that case, you kind of understand why it exists. A few years ago, Varda Meyers Epstein, a writer and employee of Kars4Kids, wrote a piece for The Content Strategist
pointing out how the jingle has helped to raise the profile of the modest nonprofit inexpensively:
The Kars4Kids jingle wasn’t planned by a team. There was no budget, no studio, no famous spokesperson. It was created in 2004. Its goal was to be catchy. Today, the jingle runs in 14 markets nationwide, playing on about 50 stations, with its daily reach somewhere in the neighborhood of 50 million listeners.
That’s just radio, by the way. We’re on TV now too.
While you can safely assume the jingle was never going to win a Grammy, it is still relevant after all these years. In the past eight months, half of our Twitter mentions were about the song. And that relevance also extends to pop culture.
Yes, like the Big Red jingle, it feels kind of like a weapon, but on the other hand, it’s a weapon for a good cause.
Personally, I had not thought of the Big Red jingle for many years, so its reappearance in my life is not welcome. Why do computer companies not make catchy jingles so I can think about those instead?
Time limit given ⏲: 30 minutes
Time left on clock ⏲: 4 minutes, 32 seconds
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